4by4, a visual tech solution company, announced on the 27th that it has acquired ‘SBXG (formerly Sandbox Gaming)’, a subsidiary of Sandbox Network, a digital entertainment company. 스포츠토토
Through this acquisition, Forby4 became the new owner of the company, securing about 60% of the total stake in SBXG. Sandbox Network, the existing parent company, holds a minority stake in SBXG and plans to continue its mutual strategic partnership in the future.
SBXG (CEO Jung In-mo), widely known as the e-sports team ‘Live Sandbox’, is a leading e-sports company with various revenue models in the game, content, and retail sectors. ‘Liiv SANDBOX’, an e-sports team with players from various sports such as ‘League of Legends (LOL)’ and ‘Kart Rider’; It has a 300 pyeong premium e-sports complex cultural space ‘Portal’.
In particular, SBXG introduced data-based AI power analysis technology to team management for the first time in the esports industry and produced practical results. It is the first sports game team to sign an agreement with Busan City to secure financial stability and fandom at the same time, and is evaluated as a company that leads innovation in the e-sports market.
Forby4’s strategy is to secure new growth engines such as securing various consumer points in the game industry and expanding business through the acquisition of SBXG. In detail, starting with the production of ultra-realistic content using IP owned by SBXG, such as players from Live Sandbox, content development of e-sports education programs for students centered on Busan, the hometown of Busan, and more than 180 streamers belonging to LoLQ It plans to focus first on video content-related businesses, such as the advancement of broadcasting video.
In addition, it plans to provide new concept game content by combining Forby4’s AI-based virtual human production technology with game-related video elements. In addition, plans to expand various consumer contact points by transforming the offline space ‘portal’ into a complex cultural experience space using game-related ultra-realistic videos are also being discussed.
Forby4 CEO Yoon Joon-ho said, “The field of gaming is an industry that exactly coincides with Forby4’s strategic direction to make more people experience immersion through visual content.” We plan to implement specific strategies one by one to broaden the experience.” He also expressed his aspirations, saying, “As we have secured strong consumer contact points related to games, we are confident that we will be able to diversify our business areas more effectively from B2B-centered businesses to B2C forms.”