♬Do you come from a land down under. Where women glow and men plunder♪♬
If you are an old pop fan, this is the hit song ‘Down Under’ by Australian group Men at work 30 years ago. Even though the lyrics are a bit difficult, when you look at it from Europe or North America, Australia is actually ‘down under’, and thanks to its cheerful rhythm, it has been ranked #1 on the Billboard and has gained worldwide fame. The title itself is a term referring to the Australian region in the Commonwealth, but ironically, it is a song that has become Australia’s national song.
Heading to Australia for the first time in 23 years… Completion of the 4 major Grand Slam intuitions
It’s not like it’s not, it’s 11 hours from Korea to Sydney. After entering the Australian continent, going down for another 4 hours, I realized the scale of this large land mass. It is said that only the east-west length is 4,000 km, similar to North America, but it is difficult for us to measure it, right? 23 years ago, when I was a rookie journalist, I visited this place during the Sydney Olympics. This time, we are covering the Australian Open, the first major tennis tournament of the season. 바카라
Personally, I am half excited and half excited because it is the moment when my intuition bucket list for the four major tournaments is completed. I saw Ashley Barty’s autobiography at Sydney Airport for transit. “Is this the country of the tennis empress who went into hiding after subjugating the king of Moorim at the age of 25 and suddenly declaring that she was going to wash her face with gold dust?” Only then did it come true.
Unlike Sydney, which is lined with modern buildings, Melbourne, Australia’s second-largest city, has an antique European feel during the 19th century gold rush. It is the main stage of the Australian Open, which is held during the summer vacation and peak tourist season, as the seasons are opposite to those of the northern hemisphere where Korea is located.
Summer Festival ‘Aussie Open’
As a city with many universities, young people flood the streets and ‘OPEN TILL LATE’ signs are common. Maybe the City of Owls. Murray, the protagonist of the ‘tray grand slam’, actually had to struggle until 4 am.
Spectator-friendly sports marketing.. Naming marketing is also possible
A distinctive feature of the Australian Open is that our corporate logo stands out clearly in the stadium and on the broadcast screen. KIA, which has maintained its main sponsor status for over 20 years. I saw the effect of aggressive sports marketing. Unlike other conservative grand slams, ‘naming marketing’ is possible where a company name can be used in the name of the stadium.